The current use of technology has spread more widely. Currently many companies are running in marketing products by utilizing technology. Digital marketing is the choice of many business people. Digital marketing or digital marketing is the activity of utilizing information and communication technology to market the products offered by the company.
Expert opinion in 2001, digital marketing is the use of internet media and other interactive technologies that aim to connect consumers with companies, and can directly share information and communicate. Its role shows that digital marketing is useful for connecting the two parties in marketing. If they succeed in communicating, of course buying and selling products will be easy to do. Not only that, by utilizing existing technology, digital marketing has also become a strategy in reaching massive numbers of people to create interest and demand for a product sold by business companies.
Currently, many people are taking the opportunity to move in the digital marketing field. In fact, digital marketing services have become a separate business and many people are interested in it because of the need for extensive exploration and understanding in the digital world.
Judging from internet users in Indonesia, at the beginning of 2022 there were 204.7 million people and it became the country with the largest contributor of internet users in the world (Databoks Katadata). This certainly affects the magnitude of digital marketing opportunities in helping marketing to reach consumers broadly and facilitating branding for all types of businesses.
With the Covid-19 pandemic, it has had a rapid impact by moving digitalization towards business online. Thus, branding and digital marketing play an important role in business today.
