TikTok be flatform popular social media in Indonesia. Users come from many circles and from various ages. Based on data from dataindonesia.id, TikTok users in Indonesia have reached 99.1 million people in April 2022. With this number, Indonesia occupies the 2nd country after the United States. The average TikTok user in Indonesia spends 23.1 hours per month.
To pamper its users, TikTok continues to innovate so that it doesn't only provide entertainment, but TikTok has also succeeded in making innovations for businesses and brands. Here, they can implement a digital marketing strategy with the features it presents, namely, the TikTok Shop.
Know TikTok Shop
The TikTok Shop is a selling feature for business people to make it easier for consumers to buy products. Various types of business can be done at the TikTok Shop, starting from home businesses, MSMEs, SMEs, to big brands.
Apart from that, the TikTok Shop also makes it easier for creators to share a product in their uploaded videos so that the audience can buy directly from the TikTok application without having to open a marketplace or other e-commers.
How to market Produk in TikTok Shop
To sell products in the TikTok Shop, there are several tips that can be done to expand the product so that it sells well in the TikTok Shop.
1. Optimize Product Catalog for TikTok
The product catalog will be the main goal that is seen by potential buyers. Make sure the product catalog has characteristics or is eye-catching, so it can attract the attention of the audience when they see it.
In addition, the product name must also comply with the maximum character limit and include basic product information.
2. Promote Products About Your TikTok Shop
Promote your product to let your audience know that it's available in the TikTok Shop. The trick is to create some content that directs the audience to shop so they visit the TikTok Shop.
3. Link products to video content on TikTok
The TikTok Shop feature makes it easy to link products sold in video content. This can be profitable, because you can advertise without having to make an advertising video
4. Collaborate with Influencers
To attract the attention of the audience so they can see and buy products, work with Influencers. Because, with a large number of followers and viewers on a TikTok Influencer account, it can help reach a larger audience so that product sales can increase.
