Pernahkah kita melihat sebuah konten lalu merasa tertarik, merasa terhipnosis kemudian secara suka rela kita melakukan apa yang diminta dari konten tersebut? Saat kita membaca atau melihat konten tersebut kita merasa tidak sedang ‘dijuali’ atau kita tidak menyadari bahwa konten yang kita temukan itu adalah sebuah taktik berjualan.
If said Forbes, content marketing is a strategy marketing in creating and spreading content that is valuable, relevant, and also consistent to attract the attention of the intended audience. If Neil Patel argue content marketing it aims to build a strong relationship with the audience over the long term.
So What Is Content Marketing?
From the illustration above and the opinion of Forbes serta Neil Patel we can conclude that content marketing is one strategy marketing who use the content for a specific purpose. Content marketing made to attract the attention of the audience and make the audience feel there is closeness so as to build strong and long-lasting relationships.
Types of Content Marketing
Type content marketing diverse and adapted to the type of platform. Some are in the form of videos design, article, or sound.
1. Blog
Blog is content marketing which is very popular. Besides being able to increase sales, blogs are also effective for building brand awareness better and at the same time engagement more intensive.
Sumber : Sociola.com
2. Infographics
Infographics use visuals with the addition of clear and concise text in it. In an infographic there is only one topic and it is not wide.
Sumber : bi.go.id
3. Podcast
Podcast is a type of content marketing that must be used because it has quite a potential in Indonesia. According to research by Indonesian podcast listeners the second largest in the world as of the third quarter in 2021.
4. Social Media
Currently there are a number platform social media that is widely used, such as TikTok, Instagram, Facebook, Twitter, Pinterest, LinkedIn, Snapchat, and others. All of these platforms are quite effective according to specific goals and target audiences.
5. Video
Videos are kind content marketing this can be a mainstay to attract customers more effectively. According to research people prefer to watch videos.
6. Paid Ads
type content marketing this makes it easier to reach the target audience that is set.
7. Email
Email also includes forms content marketing popular. The effectiveness of email for marketing purposes is relatively high, which is 40 times more effective than Facebook and Twitter. Email has the advantage of a more personal distribution.
Step Create Content Marketing According to Neil Patel
- Decide what message to convey
- What kind of story do you want to tell?
- What is the next action after reading the content
- The contents of the content must relate and be felt by many people
- There is a conflict or there is a problem
- Solutions offered
Let's start creating your content marketing now!