MARKETING CONTENT TIPS BECOME VIRAL

According to Dewa Eka Prayoga, in the digital era like today, content is a bridge between companies and consumers where the content is made as attractive as possible so that consumers are interested in what companies are marketing. Meanwhile, the content format will act as a bridge between companies and consumers in the form of text, photos and videos.

Namun, sebuah konten tidak hanya dibagikan kemudian dilupakan begitu saja, namun konten harus memiliki daya tarik tersendiri agar para calon konsumen tertarik dengan konten yang sudah kita buat. Sekarang ini, untuk membuat konten yang bisa dijangkau oleh konsumen perlu adanya strategi “viral” untuk konten. Di mana arti dari viral itu sendiri adalah strategi pemasaran yang mendorong individu untuk menyampaikan sebuah pesan pemasaran kepada individu lainnya. Sehingga akan menciptakan sebuah potensi pertumbuhan eksponensial dalam paparan dan pengaruh pesan pemasaran tersebut.

Viral content is not caused by a coincidence caused by the exact time of posting or trending issues, but according to Dewa Eka Prayoga, virality can be created. According to him, virality contains six abbreviated patterns STEPPS, namely Social Currency (S), Trigger (T), Emotion (E), Public (P), and Practical Value (P). Here's the explanation:

1. Social Currency (S) namely a viral pattern that is liked to if someone sees or reads your content, then that person feels valuable or useful after seeing and reading that content.
2. Trigger (T) namely viral patterns where content must be made easy to remember or become content that triggers potential consumers to remember it.
3. Emotion (E) namely the viral pattern where your content can drain the emotions of potential consumers, the viral pattern emotion this is not only positive but also negative because this viral pattern plays on the emotions of potential consumers. For example, content marketing quotes someone saying and from that quote it can touch potential customers.
4. Public (P) i.e. pattern viral who follow the trend of social media that is currently busy, but content viral using patterns public it usually won't last long because it follows the trending algorithm it follows.
5. Practical Value (P) i.e. pattern viral which is where the contents of the content can be practiced by potential customers who view or read the content and then finally buy itshare by potential customers because the content is considered useful because it can be practiced.
6. Story (S) i.e. pattern viral where the content contains stories from content creators. In content that uses patterns viral story can also associate patterns viral other and put together in a pattern viral story, for example, content creators create content viral which contains a story about himself, where the story can make the reader emotional and finally the story is practiced by the reader.

You can do these six patterns to create viral content so that it can reach a wider audience. Approximately, who here has ever created virality with the pattern above?