Copywriting is one of the most important parts of digital marketing. Copywriting has the art of persuasive text to influence other people to take certain actions, such as buying a product or using a service. A word is played to grab the reader's attention and to hypnotize them into action.

Powerful Words to Increase Copywriting Effectiveness and Examples

1. You (Kamu)

   This word strengthens the connection between the reader and the writer. By referring directly to the reader, you can make the reader feel connected to the message you want to convey.
   Example: Your Displays so it's even more crazy and cool when you wear this shirt!

2. Free (Gratis)

   People love free things. These words can help catch the reader's attention and make them more interested in exploring your offerings.
   Example: Get movie tickets free every purchase over IDR 200,000.

3. New (Baru)

   People tend to like new and innovative things. This word can show target consumers that your product is something fresh and different from the others.
   Example: Menus new is here to pamper your tongue, let's try it!

4. Limited (Terbatas)

   Membatasi ketersediaan produk atau layanan dapat membantu meningkatkan minat dan keinginan pembaca untuk memperolehnya. Kata “terbatas” dapat membantu menekankan pentingnya mengambil tindakan secepat mungkin.
   Example: Books limited only for the fastest 1000 people!

5. Proven (Terbukti)

   This word helps build trust in the product or service that you have. Saying that your product or service has proven effective will help strengthen your argument.
   Example: Many people have prove the comfort of staying at Villa Karangsari.

6. Exclusive (Eksklusif)

   Orang senang ketika dispesialkan, senang dengan hal eksklusif. Kata “eksklusif” dapat membantu menunjukan kepada target konsumen bahwa mereka memiliki kesempatan unik dan spesial untuk memperoleh sesuatu yang hanya tersedia bagi sebagian kecil orang.
   Example: Packaging exclusive during Ramadan.                                                                         

7. Easy (Mudah)

   People like easy things. This word helps show that your product or service is easy to use or access, and can help attract more potential customers.
   Example: Payment easy, can bank transfer, e-money, pay at the convenience store or pay COD.

8. Guaranteed (Garansi/Terjamin)

   These words help build trust and provide a sense of security to the target consumer. By guaranteeing a product or service, you can help reduce doubts and increase audience trust.
   Example: guarantee money back if the food is not good.

9. Save (Hemat)

   Orang senang dengan penghematan. Kata “hemat” dapat membantu menunjukkan kepada audien bahwa mereka dapat menghemat uang atau waktu dengan menggunakan produk atau layanan yang kamu miliki.
   Example: With ads you can save promotion costs.

10. Fast/Immediately (Cepat/Segera)

    This one magical word can make the audience understand that they don't have to wait too long to receive their order.
    Example: Order will be soon sent after you make payment today.

From the explanation and examples above you can write sharper copywriting. You can also concoct other similar powerful words. Copywriting is related to words and to sharpen words, you need to keep practicing so that the writing can sell.