Apparently, many think that making copywriting in marketing products is very easy. In fact, copywriting must be arranged as attractively as possible so that the audience is interested in buying the products offered. In the process of compiling copywriting, of course you don't carelessly, you have to know the procedure. Now, in compiling random copywriting sentences, there are several mistakes that are often made.
When writing copy, you must know and avoid these mistakes so that you can compose interesting, informative, and eye-catching copywriting sentences.
What are the mistakes that occur when compiling copywriting? Here's the explanation!
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Not on target
The preparation of copywriting must certainly target a predetermined audience. This error occurs because in the preparation of copywriting, there is no detailed target audience so that the message is not conveyed to the target audience you want to address.
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Glued only with the product
The next mistake is to focus too much on conveying product information such as descriptions, prices, and how to order. In fact, in such a way it is not attractive in the eyes of potential customers.
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Copywriting is too long
In making copywriting, pay attention to the length of the sentence or not so that the message you want to convey to the target consumer is clearer and more understandable. Writing long and rambling copywriting makes potential customers lazy to read, get bored quickly, so they won't glance at your product.
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Using ambiguous words
Kesalahan ini berkaitan dengan pemilihan kata, misalnya kata “ekstra 50%”. Kamu jangan memakai kata “ekstra 50%” jika ingin memberikan potongan harga kepada calon konsumen, makna kata tersebut akan menjadi ambigu karena “ekstra 50%” menggambarkan isi produk yang bertambah 50% dari isi produk sebelumnya. Jika ingin membuat calon konsumen tertarik untuk membeli produk kamu, kamu bisa menggunakan kata “ekstra diskon 50%”.
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Not doing audience research
In the process of making copywriting, don't forget about audience research because not all audiences can accept the language you create. You can research in advance on the target audience that you have targeted, how the language fits your target audience.
Errors will arise when the language used is slang for a young audience that does not match the adult audience. -
Too much use of emojis
In copywriting, emoji are an additional element to make sentences come alive. However, if you use too many emojis in your copywriting, it will actually be annoying and seem exaggerated.
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Ignoring typography
Even though you want to target young people, it doesn't mean that when compiling copywriting you can go around without paying attention to the EYD, punctuation, and the correct use of Indonesian. This error occurs due to carelessness in determining the language, lack of clear punctuation, and writing not in accordance with the EYD.
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Forget CTAs
What makes copywriting effective is the construction of call-to-action sentences that trigger people to take an action, such as buying a product. Therefore, you have to make attractive CTA sentences so that potential customers buy your product.
This error often occurs due to the absence of clear solicitation sentences and directions after the prospective customer has read the copywriting, so that the potential customer does not make a purchase action.
Those are 8 mistakes that often occur in copywriting. Study and pay attention to these mistakes so that you can compose copywriting with a good structure and choose interesting words so that potential customers decide to buy your product. What do you think?
