1. Trello

   Trello adalah aplikasi kolaborasi yang memungkinkan Anda mengatur berbagai proyek di satu tempat. Dengannya, semua orang yang terlibat dalam proyek tersebut dapat melihat apa yang sedang dikerjakan, siapa yang mengerjakannya, dan sejauh mana proyek tersebut telah berkembang.
   Beberapa fitur Trello termasuk papan, kartu, daftar, menu, dan lainnya, dan dapat digunakan untuk mengawasi, bekerja sama, dan memberitahu Anda tentang batas waktu proyek yang harus diselesaikan.

2. Canva

   Untuk menjadi seorang pemasaran digital , Anda harus siap menghadapi situasi apa pun dan memiliki keterampilan tambahan, seperti desain. Anda hanya perlu menggunakan alat yang disebut Canva untuk membuat desain; Anda tidak perlu pengalaman dengan Photoshop atau Illustrator.
   Canva adalah alat desain yang sangat mudah digunakan dengan banyak fitur. Banyak template yang dapat digunakan segera tersedia di Canva. Canva tidak hanya dapat digunakan untuk mendesain konten; itu juga dapat digunakan untuk membuat halaman arahan , konten kalender , PowerPoint, dan banyak lagi. Yang lebih menarik lagi, itu dapat berinteraksi dengan berbagai platform lainnya.

3. Google Trend

   Anda lagi kehabisan ide untuk konten? Alternatifnya, apakah Anda ingin mengetahui tren yang sedang terjadi saat ini atau beberapa bulan sebelumnya? Google Trends, salah satu alat gratis Google, tersedia untuk Anda.
   Google Trends adalah fitur tren pencarian yang bermanfaat yang memungkinkan Anda mencari atau membandingkan kata kunci. Ini menunjukkan seberapa sering istilah tertentu dimasukkan ke mesin pencari Google dibandingkan dengan total volume pencarian situs dalam jangka waktu tertentu.

4. Mailchimp

   Untuk mengatur dan mengotomatisasi kampanye pemasaran digital , Anda dapat menggunakan MailChimp, salah satu alat pemasaran digital terbaik untuk melacak lalu lintas dan meningkatkan kampanye.
   Selain itu, karena alat-alat ini dapat berinteraksi dengan platform lainnya, mereka cukup efektif untuk mengelola kampanye email marketing.

5. Hootsuite

   Hootsuite adalah alat yang bagus untuk manajemen media sosial jika Anda mengelola lebih dari satu platform. Ini adalah alat manajemen media sosial dengan fitur yang membantu perencanaan, penjadwalan, dan sindikasi posting sosial. Fitur utamanya termasuk penjadwalan otomatis, pemantauan media sosial, pelaporan kinerja, tugas manajemen dasar, dan banyak lagi.
   Tools Hootsuite dapat digunakan bersama dengan Facebook, Twitter, LinkedIn, Foursquare, MySpace, dan WordPress.

6. Google Analytic

   Google Analytics adalah salah satu alat pemasaran digital yang paling berguna. Ini memungkinkan Anda melacak dan menyiarkan kampanye dan strategi pemasaran digital yang Anda jalankan dengan menggunakan berbagai macam data yang diambil dari saluran pemasaran digital yang Anda gunakan.
   Google Analytics memiliki kemampuan untuk menunjukkan jumlah pengguna yang mengunjungi situs web Anda, dari mana mereka berasal, dan halaman mana yang paling sering mereka kunjungi. Selain itu, Anda dapat mengatur target untuk melacak konversi, menyempurnakan persiapan e-commerce, dan melacak peristiwa untuk melacak interaksi pengguna.

7. Search Console

   Google Search Console adalah alat gratis yang disediakan oleh Google yang juga membantu pengguna mengukur lalu lintas situs web. Berbeda dengan Google Analytics yang digunakan untuk semua kampanye organik dan non-organik, Google Search Console menawarkan petunjuk tentang bagaimana kinerja situs web dalam pencarian organik dan bagaimana mengubah indeks situs. Selain itu, tools ini menunjukkan kinerja kata kunci dan memperbaiki masalah teknik website.

Know more about branding, digital marketing, social media marketing and website services. Contact More Creative, we are ready to help you! https://lagikreatif.com/kontak/

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Keuntungan Penggunaan Influencer

1. Meningkatkan Interaksi Pada Audiens

   Influencer mempunyai audiens yang berinteraksi secara aktif dengan konten mereka. Dengan bekerjasama dengan influencer yang relevan, brand bisa mencapai audiens yang terlibat dan berpotensi untuk tertarik pada produk atau layanan mereka.

2. Build Trust

   Audiens seringkali mempunyai hubungan yang kuat dengan influencer yang mereka ikuti, ketika influencer merekomendasikan produk atau layanan, mereka bisa membangun kepercayaan dan otoritas brand di mata audiens.

3. Menciptakan Konten yang Berkualitas Tinggi

   Kebanyakan influencer biasanya ahli dalam menciptakan konten yang menarik. Mereka bisa menghasilkan konten visual dan naratif yang menghibur dan informatif sehingga membantu meningkatkan citra yang dimiliki oleh brand yang bekerja sama.

4. Jangkauan yang Luas

   Influencer mempunyai jangkauan yang luas di media sosial dan platform lainnya. Dengan ini, influencer bisa membantu brand untuk mencapai audiens yang lebih besar daripada yang mereka lakukan sendiri.

Kekurangan Penggunaan Influencer

1. Biaya yang Tinggi

   Beberapa influencer terkenal mengenakan biaya tinggi untuk berkolaborasi. Ini bisa terasa mahal jika brand masih terbilang kecil atau bisnis yang mempunyai anggaran yang terbatas.

2. Kontrol yang Terbatas

   Brand seringkali mempunyai kendali yang terbatas atas konten yang dibuat oleh influencer. Ini bisa menyebabkan ketidak cocokan antara pesan bran dan konten yang diposting oleh influencer.

3. Ketergantungan dengan Influencer

   Ketergantungan yang terlalu besar pada influencer bisa menjadi risiko. Jika influencer terlibat dalam skandal atau memiliki kontroversi pada audiens mereka, ini bisa menjadi dampak negatif pada brand yang bekerja sama dengan mereka.

4. Kesesuaian Nilai dan Tujuan

   Tidak semua influencer cocok dengan nilai dan tujuan brand. Brand harus hati-hati memilih influencer yang sesuai dengan identitas dan pesan mereka.

Influencer bisa menjadi kekuatan dalam strategi digital marketing, dengan membantu brand mencapai audiens yang lebih besar dan membangun kepercayaan. Namun, perlu diingat bahwa ada biaya yang terlibat, dan kontrol yang terbatas. Penting untuk mempertimbangkan baik keuntungan maupun kekurangan ketika memutuskan untuk bekerja sama dengan influencer dalam upaya pemasaran.

Know more about branding, digital marketing, social media marketing and website services. Contact More Creative, we are ready to help you! https://lagikreatif.com/kontak/

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Inilah Faktor yang Menjadikan Penjualan Offline Sepi:

1. Perubahan Preferensi Konsumen: Sekarang, konsumen lebih banyak berbelanja secara online karena kenyamanan, banyak pilihannya, dan seringkali memiliki harga yang lebih murah daripada membeli offline.
2. Pandemi COVID-19: Dampak dari pandemi yang terjadi beberapa tahun lalu menjadikan percepatan peralihan dari berbelanja offline menjadi online. Karena konsumen merasa lebih nyaman berbelanja online, sehingga walaupun pandemi sudah selesai, konsumen pun tetap nyaman berbelanja online.
3. Kemajuan Teknologi: Kemajuan teknologi digital telah membuat belanja online terasa lebih mudah dan lebih menarik.

Berikut tips untuk berjualan online di era digital marketing:

1. Ikut Masuk ke Dalam Dunia Digital

   Dengan membangun situs web atau toko online adalah langkah pertama yang penting. Dan jangan lupa pastikan situs tersebut responsif dan memiliki fitur keamanan yang memadai. Serta memanfaatkan platform e-commerce untuk berjualan seperti Shopee dan Tokopedia.

2. Mempelajari Digital Marketing

   Pelajari SEO atau cara meningkatkan peringkat web di hasil Google agar lebih mudah ditemukan oleh konsumen. Selanjutnya, yang bisa kamu pelajari adalah sosial media marketing, dengan menggunakan platform media sosial untuk mempromosikan produk. Pelajari cara beriklan dan berinteraksi dengan konsumen. Jangan lupa untuk mempelajari content marketing, dengan membuat konten yang relevan dan berkualitas tinggi bisa menarik konsumen.

3. Menganalisis Data

   Gunakan alat analisis untuk memahami perilaku konsumen. Data bisa membantumu membuat keputusan yang tepat dan lebih baik tentang produk, harga, dan strategi pemasaran.

4. Terus Belajar

   Dunia digital marketing terus berkembang. Dengan mengikuti kursus online, webinar, dan sumber daya lainnya bisa membantu kamu untuk tetap mendapatkan pengetahuan terbaru.

5. Bangun Hubungan yang Intens dengan Pelanggan

   Jalin hubungan yang baik dengan pelanggan. Tanggapi ulasan, pertanyaan, dan masukan dengan cepat dan positif

6. Keselamatan dan Keamanan

   Pastikan bahwa transaksi online aman dan kamu mematuhi peraturan privasi pelanggan. Berpindah dari penjualan offline ke online dan memahami digital marketing adalah langkah penting dalam menghadapi perubahan tren bisnis. Meskipun perubahan ini sedikit menantang, dengan belajar dan beradaptasi, bisnis bisa tetap relevan dan sukses di era digital yang terus berkembang. Memanfaatkan teknologi dan strategi pemasaran yang tepat bisa membantumu mencapai pelanggan baru dan mempertahankan yang sudah ada.

Know more about branding, digital marketing, social media marketing and website services. Contact More Creative, we are ready to help you! https://lagikreatif.com/kontak/

The post Penjual Beradaptasi dari Offline ke Online appeared first on Lagi Kreatif.

The high value of engagement that is owned by an influencer can be used by business people to promote their products or services. Businesses are required to choose influencers that are suitable for the product or service being carried out. Before that, first know the meaning of influencer marketing. Let's discuss it here!

Definition of Influencer Marketing

Influencer marketing is someone who provides services to help businesses promote their products or services to a target audience of followers. Usually, influencers have a large number of followers on social media. The more influencer followers, the higher the engagement you get.

The costs incurred by businesses if they want to use the services of influencers cannot be said to be small. Because there are influencers who charge high prices, this is due to their good amount of engagement on social media. There are also influencers who charge high prices because of their creativity in promoting their products.

The goal of influencer marketing is to increase the brand awareness of their followers for the product they are promoting. In addition, influencers are also trendsetters for their followers. When influencers promote a product or service, their followers will flock to buy the product being promoted.

In fact, influencer marketing really helps business success. This is reinforced by the results of a statistical survey conducted by Influencer Marketing Hubs, that is:

1. The business generates $5.78 ROI, for every $1 spent buying Influencer Marketing services.
2. Terjadi peningkatan 465% dalam pencarian kata kunci “Influencer Marketing” di mesin pencarian Google sejak 2016.
3. Influencer Marketing has grown even more rapidly to $13.8 billion in 2021.
4. As many as 90% of respondents believe in the effectiveness of Influencer Marketing in the world of digital marketing.
5. Approximately 49% of consumers only rely on recommendations from influencers for their purchasing decisions.

Types of Influencer Marketing

The greater the influence of influencer marketing on sale, making business people interested in using his services. Finally, influencer marketing can be mapped based on the number of followers on social media.

1. Mega Influencer

   In accordance with its meaning, the name mega which means big. Followers on social media of the Mega Influencer type must at least reach 1 million followers. This type of Mega Influencer is usually filled by celebrities, artists, certain figures, and so on. To cooperate with them, businessmen are required to spend a minimum of 16 million to post on social media.

2. Macro Influencer

   The next type of Influencer Marketing is Macro Influencer. This type of influencer has followers ranging from 40 thousand to 1 million. Macro Influencers are usually filled by artists who are just starting out. Macro Influencers are friendlier to business people, because they are easier to work with. But, as a note, before doing collaboration, it is expected that followers will do research, whether their followers are real followers or followers using fake accounts.

3. Micro Influencer

   Under Macro Influencers there is such a thing as Micro Influencers. Type influencer it has its own niche market. The terms of followers from Micro Influencers are around a thousand to 40 thousand followers on social media. For expenses incurred by businessmen when working with several Micro Influencers tend to be nonexistent. The reason is because Micro Influencers feel unable to influence their own followers.

4. Nano Influencer

   Nano Influencer is the last type of Influencer Marketing. With relatively few followers, they tend to be experts in certain fields. But their followers are more likely to pay attention to what Nano Influencers are promoting.

The above article is a closer introduction to Influencer Marketing. Hopefully useful and can help businesses in sales promotion activities.

Know more about branding, digital marketing, social media marketing and website services. Contact More Creative, we are ready to help you!
Click here https://lagikreatif.com/kontak/

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To survive amidst the onslaught of price competition, businesses must be able to work out the right strategy to avoid this the situation. Check out business strategy tips without having to price war!

Tips for Overcoming Price Wars

1. Product Innovation

   Create creativity and product innovation to face business competition. The applied innovation must have the goal of attracting consumer selling power. By innovating, it is hoped that business people will avoid unhealthy competition.
   Innovation is not only about products, but also with promotions. For example, using copywriting which is more tempting potential customers. Apart from that, innovation can also be made in product packaging, social media content, interactions with consumers, and so on.
   When a businessman carries out an innovation, it must be accompanied by product quality so as not to disappoint consumers. Because it will greatly affect the reputation and consumer purchasing decisions. When we provide an innovation but not accompanied by product quality, it will affect consumer purchasing decisions so they turn to competitors.

2. Adding Product Value

   The challenge when selling a product is when competitors imitate exactly the product we are selling. When that happens, what needs to be done to deal with it is to evaluate the product and add value to the product that is not owned by competitors.
   To add product value, businesses can improve product quality, add services for consumers, provide rewards, or provide more attractive designs than competitors. By adding product value, consumers will feel they are getting something more than what they paid for.

3. Build Good Relations with Consumers

   The way to respond to price war competition with competitors is to maintain good relations with consumers. The goal is to get an attitude of loyalty from consumers. Maintaining relationships with consumers can be done in various ways, such as providing reviews on social media, asking what consumers need, or expressing personal gratitude through the chat feature after consumers have completed the transaction process.
   Social Media can also help sellers to always interact with consumers. An example is using the question box feature on Instagram stories. In building good relations with consumers, the hope is to make consumers more loyal to products without having to compete with competitors.

4. Understand Consumer Demand

   When a price war occurs, it can actually be done in a simple way. The way to do research is demand from consumers and then identify what they want, so that the goals of the business can be achieved and right on the target market.
   Do research to understand the demand from consumers. This method is done in order to attract consumers to buy products. Then, you can create an innovation and develop the product.

5. Recognize the Strengths and Weaknesses of the Product

   As a businessman, you must know what are the advantages and disadvantages of a product. Because of course consumers will ask in advance what are the advantages and disadvantages of the products being sold.
   When dealing with consumers who are asking about products, be honest with consumers what are the advantages and disadvantages of product. Make notes about the advantages and disadvantages of the product and include it in the sales description. Besides being useful for educating consumers, this can also be done as a promotional strategy that highlights the advantages of their products, besides that businesses can also innovate from what the product lacks.

So, those are 5 tips that can be done to get around price wars with competitors. Price wars will always arise in the business world, so use the tips above to overcome them.

Know more about branding, digital marketing, social media marketing and website services. Contact More Creative, we are ready to help you!
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5 business recommendations from home that are guaranteed to sell

1. Contemporary Snacks

   Snacks are one of the items that are widely sold in market places after everything goes online. This makes most people currently shop for anything online because it is easier, practical, and effective. From this situation, you can take advantage by selling snacks from home. Some of the snacks that sell well in the market include:
   – Keripik
   – Cookies
   – Aneka jajanan pasar

2. Gadget Accessories

   One of the more trending business! The many types and brands of cellphones that are released several times a year, as well as prices that can afford anyone who owns them, makes the opportunity to sell gadget accessories even higher.
   Capital for selling gadget accessories can be said to be quite minimal. Various gadget accessories products such as cases, popsockets, charging cables, headsets or earphones, lanyards, and other accessories are currently popular. You can also start a dropshipping business because there are many suppliers of gadget accessory products on the market.

3. Become a Dropshipper

   Speaking of dropshipping gadget accessories, you can also, you know, open a business as a dropshipper. E-commerce business capital requires cooperation with wholesale suppliers. Then, as part of the white labeling process, you can ask suppliers to market products on your behalf.
   Simply put, you just need to get customers. After that, the supplier will handle manufacturing, warehousing and shipping.
   Dropship systems usually only require relatively little capital, ranging from IDR 2 million-IDR 4 million.

4. Become an Agent

   If earlier we discussed the dropshipper, now we will discuss the opportunity to become an agent. Becoming an agent is a form of business where you act as an agent who gets goods or products from distributors which are then resold to customers who focus on retail stores or resellers.
   One of the opportunities to become an agent is to sell frozen food or frozen food stored in the refrigerator. Many people like it because of its practicality. You can take advantage of this opportunity to start a business from home.

5. Online tutoring services

   Working as a tutor from home can be a business that is no less profitable, you know. Having expertise in the academic field and taking advantage of it by becoming an online teacher is in great demand by today's society. Many parents are looking for online teachers to help their children develop knowledge. So, the opportunity is big enough to start a business by working from home.

Those are 5 business recommendations at home that you can do yourself without having to recruit a team. Of these five recommendations, have you implemented any? Or are you running a business from another home?

The post 5 Rekomendasi Bisnis yang Cuma di Rumah Aja appeared first on Lagi Kreatif.

BRANDING STEPS FOR NEW BRAND

1. Brand Positioning Determination
   Ask yourself: What makes your brand unique? What goals and vision do you want to achieve? Identify the core values ​​that reflect your brand personality and mission and what do you want your brand to be known to consumers as?
2. Understanding Target Audience
   To build a successful brand, you need to understand your target audience well. Learn their demographics, preferences and needs. Identify their desires and challenges. This will help in directing brand communications more effectively and make the audience feel connected to the brand.
3. Attractive Brand Name
   Choose a brand name that reflects your personality and core brand values. Make sure the name is memorable, unique and relevant to your industry or product. Do some research to ensure the name chosen does not conflict with other brands or existing intellectual property rights.
4. Make a Compelling Logo
   Logo is one of the main visual elements in your brand. Carefully designed to reflect the brand identity and captivate the audience. Consider design elements such as colors, shapes, and typography that match the personality of the brand. The logo should be easily recognizable and convey the essence of your brand.
5. Brand Language Development
   Apart from visuals, brand language is also important for building a strong brand identity. Determine a style and tone of voice that is consistent with the brand personality. Is your brand more formal or casual? humorous or serious? Make sure your brand language style reflects desired characteristics and is consistent across all communication channels.
6. Brand Consistency
   Consistency is key in building a strong brand. Make sure all your branding elements, from logos, colors, typography, to language style, are consistent across all communication channels and marketing materials. This includes social media, websites, product packaging and other promotional materials. Brand consistency will help create a solid impression and strengthen your brand identity in the eyes of consumers.
7. Building Brand Engagement
   It is important to actively engage with the audience and build community. Use social media and other online platforms to engage with your followers, listen to their input, and provide valuable content. By building strong brand engagement, you can create lasting relationships and customer loyalty.
8. Create a Consistent Slogan or Tagline
   Jangan disepelekan! Slogan atau tagline membuat produk kamu semakin dikenal konsumen. Hal ini bertujuan untuk menguatkan pesan yang ingin disampaikan brand ke benak konsumen. Seperti contoh, tagline Teh Botol Sosro yaitu “Apapun makanannya, minumnya Teh Botol Sosro”.

Building a strong brand identity is a crucial step in the success of a new brand. By paying attention to core values, target audience, visual design, brand language, and consistency, you can build a solid foundation for your new brand. Remember that building branding is an ongoing process. Continue to adapt to market developments and audience needs, and stay connected with your audience to strengthen your branding over time.

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