Whatsapp is an instant chat application with the most users, both in Indonesia and in the whole world. Therefore, many business actors use the Whatsapp application as a marketing medium as well sale. Apart from using it for sales, Whatsapp also plays an important role in attracting customer attention. Then, what are the benefits that businesses get when using Whatsapp? Check out the 6 benefits of WhatsApp for doing business in this article!
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More Effective Product Marketing
One of the most useful Whatsapp features for business people is the group chat. The group feature can at least be filled with up to 100 people. Business people are greatly helped by this feature because they can easily share information about products, carry out sales promotions, and so on.
Apart from that, for business people who have resellers, the group chat feature is also very useful for controlling their sales. This feature can be used to report sales traffic so that it can evaluate errors when marketing products. -
Building Good Relationships with Customers
The WhatsApp application makes it easy for users to communicate. This is useful for business people to carry out the best possible communication with their customers. One of them is when a customer asks for a product, the businessman must inform the availability of the product.
In addition, sellers can also make product promotions and then share them with customers, so customers will react to what is being promoted. Customers can also provide reviews and input on Whatsapp regarding products, this is very useful for businesses to be able to evaluate and improve these products. -
Much Better Sales Traffic
When a business person lists Whatsapp on a business website or social media, they will earn about 27% more in the process sale. This is what makes a very good business opportunity to increase sales traffic. It's even better when businesses make Whatsapp the main sales channel for businesses. This is to increase the tendency of customers to make transactions on Whatsapp, because around 60% of customers will have more confidence in making purchases via Whatsapp because they interact directly with the seller.
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Product Information Sent Faster
The most useful WhatsApp feature when a seller sends their product is share location. This feature is useful for knowing the location of the product to be sent by the seller. The seller will inform the courier of the location of the product delivery so that the product arrives faster. Because the share location feature can direct users to take faster roads and shorter routes.
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Much Lower Cost
Whatsapp allows sellers to market and promote products without incurring costs. Whatsapp only requires an internet network when using it. Because all activities are free of charge, this should be used by businesses to drive higher sales to build good relationships with customers.
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Conversions Rise High
Whatsapp is becoming the leading application to drive prospects towards purchases. Surveys say that more than 40% of customers will answer messages on their WhatsApp. Whatsapp encourages customers and sellers to interact, increasing conversions by 112.6%. This is useful for increasing sales and making the interaction between sellers and customers better.
Those are 6 benefits that you can get when using Whatsapp for business activities. Hopefully this article can be your reference when running a business.
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