Content mapping is a content plan that is made according to the target market at the right time. As a marketer, content mapping is very important to make. Because, through content mapping marketers can identify the target market, consider characteristics so they can create quality content, determine appropriate content targets, and so on. From here, marketers can create more effective content to attract the attention of the target market/customer.
By using content mapping you can be helped to meet the needs and desires of customers through the content that will be created. So that the content created will not be in vain because it is in accordance with the targeted market.
Meanwhile, according to WebFX, the purpose of creating content mapping is to assist in developing content that focuses on buyer personas.
What do you need to start content mapping?
- Research Target Audience and Create Buyer Personas
Target audience or target market is the most important part. You need to understand their preferences, habits, behaviors, habits, and needs in order to create truly personalized content for them. - Get to know Customer Journey
After the buyer persona is determined, then you can arrange the stages or what is called the customer journey that each persona goes through, including their thoughts, goals and challenges.
For example, customers buy products through Instagram or advertisements from billboards. So from there, you can find out what kind of content is suitable to guide them on their way to your product. - Analyze Content
Analyze the content that you have created and then understand what content has succeeded in bringing in high traffic. Pay attention to content that has the potential to boost your sales credibility. - Create Content Mapping
The next step is to create content mapping, starting from the buyer persona side to content analysis.
Content mapping should be a reference that can be referred to during the content creation process. So it is necessary to document content mapping in a way that is easy to understand.
For example, you can create a simple spreadsheet that lists their buyer personas, challenges, and goals for each purchase down to the type of content to create to target them. Also create content formats and topics.
Thus the basic explanation regarding content mapping that needs to be created to gain customer experience so that it can lead to product sales.
What do you think? Interested in learning more about marketing?
