hear terms Digital Marketing must be familiar to the ear. Especially since the digital era and the advent of online business. Actually what sih digital marketing That? Ridwan Sanjaya & Josua Tarigan (2009) argue that Digital Marketing is a marketing activity carried out through the media online. For example: blog, website, e-mail, and various other social media networks.
For those of you who are still confused in the world digital marketing or marketing online but want to learn digital marketing to grow the business. The first thing you have to understand besides how to learn digital marketing, you also need to understand what things to avoid so that digital marketingsuccessful.
There are things to avoid when you want to use a strategy digital marketing. Because with this mistake it can really hinder you from developing your business or brand what you have. Reported from exabytes.co.id, here are common mistakes that you should avoid.
1. Not Understanding the Target Audience
The intention was to reach more people and a wider market but ultimately gave up when many people did not buy the products or use the services offered because no match buying behavior they.
That's why it's so important to understand the target audience well, understand the demographics, the ages, the preferences. How to understand the target? Study consumer behavior (consumen behavior). That way you can better understand the audience you want to target.
2. Not Using Social Media Effectively
Success on social media is not only enough to post your business content and products. You have to choose social media that is suitable for the target market. For example, if the target is teenagers, you can use TikTok for promotion. If the target is an adult you can use Instagram or Facebook.
3. Don't have Website or Not Promoting Website
You have a product or service but no punya website? Then how about letting other people know about the business or product that you offer if you don't have one website. Already have website but no dipromosiin? It's just that people won't even know if you have one website. For entrepreneurs who want to market online online through digital marketing must have website and you have to promote it often. That way you can reach new customers as well as increase brand awareness to your brand.
4. Not Planning Marketing Goals
Strategy digital marketing whatever you use will not be useful if you don't know what the marketing goals are for. You won't feel it achieve something because you don't have a purpose brand or your own business.
Let's start making notes, write down what happens goals from your strategy. Have goals and goals which will make it easier for you to focus on your strategy.
5. Desain Website Not attractive
Promotion online or through digital marketing apart from the visual appearance. Design or those that are not attractive will be difficult to get customers. You have to be able to create an attractive visual display whether it's for a website or social media. If the visual appearance that you have is not attractive, people are also lazy with what you offer.
6. Not Paying Attention to the Use of SEO
The most crucial mistakes made by companies who want to market online online is not neglecting SEO Search Engine Optimization. SEO this greatly affects the search and search online. Website you will be found by more people using various keywords (SEO). Of course, keywords related to your brand or business.
7. Only Focus on Owned Features
Seth Godin once said that customers only care about themselves. Make products that are profitable for them, not products that we think are good. So stop saying too much about product advantages but not solving your customer's problems.
So, how is it? Are you ready to market your business? online? If you are still confused, you can collaborate with Lagi Kreatif, a trusted and experienced digital marketing agency that will help grow your business digitally.
