From its name, customer service is the division in charge of providing services to customers, in the form of offering services provided by the company for customers customer.

What are the important roles of a customer service person in a company or brand?

1. communicator

   The main role carried out by a Customer Service is to become a company or brand communicator. A CS bridges the company and customers in terms of conveying information or offering company product services in the form of complete and detailed goods or services.

2. Providing the Best Service and Maintaining Brand Image

   Customer Service is a reflection of a company or brand. Therefore, a CS must provide the best service, such as fast, responsive and optimal in order to maintain and build a good brand image.

3. Listening to Customer Complaints

   The next task carried out by a CS is listening to customer complaints. Customers who face a problem related to the company's product or brand, then contact the CS team to solve the problem. Then, CS listens and provides solutions to customer problems.

4. Provide Feedback to Customers

   A customer must feel confused or want to go deeper about the company's services, and will ask questions about services or products. As for a CS, it is mandatory to answer questions asked by customers. Customer questions must be answered correctly and provide an explanation that is easily understood by the customer.

5. Customer Problem Solving

   The task of a customer service must be to help solve problems quickly and efficiently, prevent customer frustration, and further potential negative impacts.

6. Maintaining Good Relations Between Customers and Companies or Brands

   The next task of a CS is to maintain a good relationship between the customer and the company. This is also useful for building customer loyalty brand.

Before becoming a Customer Service person, there are several elements that a person must master. What are the elements?

1. Communication

   The ability to communicate is a key element because a CS has to talk to various types of clients and adjust their characteristics. A CS must also answer questions and statements from customers appropriately and pay attention to speaking intonation which influences customer satisfaction.

2. Respect

   Respect is an element that a person must master in order to become a Customer Service person. Customers who contact CS are not just one particular group with various characteristics. Therefore, respecting customers when communicating is the key to building customer loyalty.

3. Understanding

   As Customer Service, the main task is to serve customers. Elements of understanding must be mastered when serving customers with all the shortcomings and problems they are facing. Therefore, a CS can handle customer problems properly and correctly.

4. hear terms

   A CS is required to listen to customers carefully and focus on conveying their complaints in order to understand what is being faced and how to overcome it.

5. Serve

   A CS must serve customers wholeheartedly and optimally in order to increase customer satisfaction.

6. Responsive

   The last element that is no less important for Customer Service is responsiveness. A CS must handle customer problems responsively in order to increase customer satisfaction which affects the company's reputation or reputation brand.

So, that's the role of Customer Service in a company or brand. Their role is very important and needed because they will be the spearhead of the company's wheels.

Know more about branding, digital marketing, social media marketing and website services. Contact More Creative, we are ready to help you! https://lagikreatif.com/kontak/

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The presence of loyal customers will be more profitable for businesses, because their opportunities to make repeat purchases are greater when compared to new customers. Then, what will happen when we have loyal consumers are those who tend to recommend the brand to the closest people in their environment.

So, loyal consumers who always make repeat purchases will certainly help businesses to get income. In addition, the more consumers who are loyal to the brand, the healthier they are bisnis being lived. Precisely with the presence of loyal consumers can cut promotional costs that aim to increase sales.

To build a consumer ecosystem that is loyal to the brand, it can actually be said to be easy. Because, a survey shows, that the chances of loyal customers shopping are 250 percent higher when compared to ordinary customers.

However, this has a record, namely how the brand can provide the best service for the consumers themselves. So, when consumers feel valued and more specialized by the brand, they will also provide positive feedback, one of which is by making repeated purchases. Then, finally become a loyal consumer with the brand.

In addition to helping brands do business to earn income, loyal consumers will also provide useful brand reviews. They tend to be louder in delivering reviews because it will be very useful for the brand.

To increase consumer loyalty, build a business ecosystem starting from the smallest things. Like, attention to consumers, to make customers feel special when buying your product.

Then, what are the tips and steps to increase consumer loyalty? Check out the reviews in the discussion below!

10 Sharp Tips to Increase Consumer Loyalty

1. Communication Must Be Well Established

   The first surefire tip, the brand must have good communication. Because, with good communication, a brand will find it easier to convey something, starting from promos, or the presence of new products. Consumers will also feel privileged and in the end they will be happy to make purchases because they have a sense of closeness.

2. Create a Consumer Loyalty Program

   Actually, these tips are often used by brands, because these methods have been proven to be effective in increasing consumer loyalty. The thing that can be done for a consumer loyalty program is to provide a loyalty card or a loyalty customer member number. The usual working system is that consumers can collect points from the loyalty membership from every transaction they make.

3. Start Building Trust

   In building trust, consumers will usually look at social proof. These surefire tips can build consumer trust in brands. So, brands must create social proof so that consumers trust and make purchases. To gain this trust, the job of the brand is to create a review feature. With these reviews, consumers or potential consumers can judge whether a brand is good or bad.
   Apart from creating review features, social proof can also be made by brands by working with influencers to do endorsements, positioning yourself to become an expert in the field that the brand is selling, sharing content that is more relevant to consumers, and finally social proof can be obtained by encouraging consumers to provide positive reviews either on the marketplace, Google, or social media.

4. Honest and Transparent with Consumers

   Brands must be honest and transparent to consumers in all aspects. Tell us the real condition of the product. Products that consumers want are still available or empty, delays in the distribution of goods, specifications of these products, and so on. That way, consumers will trust the brand more.
   Avoid doing fakes or lies because it will affect the brand's reputation. Because, when consumers do this, they know about it, so it can become a bad reputation for the brand itself.

5. Listen carefully to consumer feedback

   In fact, when brands do the best service and create products that consumers want, they will not lose their customers. It is very pleasing for brands and businesses when they see consumers making repeat purchases. But what brands rarely do is they don't survey consumer feedback. In fact, it is very useful to increase the loyalty of the consumers themselves and avoid the churn rate.

6. Brands Must Improve Product Quality

   When the brand has conducted surveys and listened to input from consumers, the next task is to improve product quality. After that, check product quality regularly to provide a sense of comfort for consumers. Thus, consumers will feel involved with their input that is truly valued by the brand.

7. Price as Attractive as Possible

   One of the competitions in the business world that often occurs is the price war. Brands will win price wars with competitors if they carry out strategies by providing attractive prices that are able to compete. In addition, brands can also provide limited promo prices to attract consumer attention.

8. Provide the best solution of consumer problems

   When a brand offers their best product to consumers, they forget to provide the best service to consumer complaints. This could make consumers disappointed and the brand will lose consumers.
   Provide the best service for problems felt by consumers, the best solution provided by the brand is the desire of consumers. Then, brands must also be responsive and don't forget to always be friendly when serving consumer complaints who are having problems.

9. Give the best service

   Service from a brand is the most important element in running a business. By providing the best service for consumers, consumers will record a positive impression of the brand and of course they will feel more comfortable. In addition, it can also provide convenience for consumers to make purchase transactions.

10. Always Consistent in Innovating

    The last surefire tip for building consumer loyalty is to continue to innovate products. One example is trying to sell a product with a special edition or limited edition.
    Product innovation aims to keep consumers from feeling bored. Thus, the existence of a new product can arouse curiosity from consumers. The more varied the product, the consumer will not switch competitors. With a note, innovation must be balanced with quality so that consumers always trust the brand.

Those are 10 surefire tips to increase consumer loyalty. The tips above can be applied to the products you sell. The hope is that consumers can provide positive feedback on products and brands. Are you ready to do these 10 sharp tips?

Know more about branding, digital marketing, social media marketing and website services. Contact More Creative, we are ready to help you!
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The post 10 Tips Jitu untuk Meningkatkan Loyalitas Konsumen appeared first on Lagi Kreatif.

The marketplace has its own advantages for buying and selling activities online. This can be seen from the number of products sold in some stores which can reach more than 10 thousand sales. This fact encourages business actors to start selling on Shopee, because they can reach more customers when compared to selling offline.

Tapi pernahkah kalian bertanya, “bagaimana tips berjualan di Shopee yang menghasilkan keuntungan sampai produk terjual habis?” Mari kita bahas di sini!

1. Prices Listed Must Be Competitive

   When selling on the Shopee application, try to position yourself as a consumer. Of course you will look for products at a lower price but with the best quality. This is so that you can determine the price of the product you want to sell. But in determining the price, you must set a competitive price and be able to compete with competitors.

2. Product Keyword Research

   The next tip is to do keyword research for the product to be sold. When doing research, we can find out what products consumers are currently interested in, or are currently wanting. With more and more product keywords being sold, the higher the possibility of sales.
   But please note when you are doing keyword research, and you are trying to find keywords for the product, the product that first appears on the top page of Shopee is the product with the highest sales. Therefore implementing marketplace SEO is very important to find out how keywords can appear on consumer pages.

3. Vary Products As Much As Possible

   Prospective consumers tend to be more interested in stores that have a variety of products. Therefore the seller is obliged to add as many product variations as possible in order to increase consumer appeal. Because, the more variety of products, the more to get potential buyers. Various products must be balanced with the quality of these products, this is useful for maintaining sales reputation in the eyes of consumers.

4. Start Using the Free Shipping Feature

   In the Shopee application, there is a feature that sellers can activate, namely the free shipping feature. For example, with a price of 30 thousand, consumers can already enjoy the free shipping feature. This feature has proven to be successful in attracting consumer buying interest when compared to sellers who do not use this feature.

5. Inform Products As Accurately As Possible

   Make sure when uploading products on Shopee, provide accurate product information. This is useful for informing consumers about the product they want. Don't forget to always show real product photos/videos.
   Product information writing structure on Shopee: Brand + Product Model + Specifications + Size. In addition, don't forget to fill out the product description as informative as possible, by explaining product specifications, product advantages over competitors, to warranties that can be claimed.

6. Try to Make Shop Vouchers

   Shop vouchers have their own advantages for sellers, one of which is to attract consumer interest. Because, everyone definitely likes discounted promos.
   To activate this feature, sellers can click on my promotions section, then select my shop voucher, then click create a new voucher through the seller center (Shopee website).

7. Join the Flash Sale Program

   As with using store vouchers, the flash sale program is also profitable for sellers at Shopee. Because the program can attract more consumers to buy products at high discounts.
   To activate the flash sale, sellers can register via the seller center page, then click on my promotion, then the flash sale shopee appears. Complete the product data that you want to activate the flash sale program, after which the seller just has to wait for the product to be accepted or not by Shopee

8. Use the Raise Product Feature

   The product upgrade feature really helps sellers to display their products on consumer pages. This can be an opportunity to improve the product that is seen by consumers. This feature can be used by sellers of up to 5 products every 4 hours.
   To activate this feature through the application, first enter the Shopee application, then click me, click my shop, select a product, then click increase product. If you activate via the website, first click on my product, then select the product, then click the three dot icon in the lower right corner of the product and click increase product.

So, those are 8 tips for selling online at Shopee so that your products can sell out so you can generate a lot of profit. Approximately, which tips have you applied to do business online?

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