Entrepreneurs and brands use Instagram as a medium for distributing content. So, of course you have to know what metrics are available on Instagram. Before discussing further about metrics on Instagram, do you know what metrics are?
Instagram metrics are a presentation of digital data used to measure content performance on Instagram. Instagram metrics are very important to know how attractive your account is in the eyes of your audience, so that it affects the reputation of your Instagram account for business brand.
Next, you must know these metrics to measure the effectiveness of the content and develop a digital marketing strategy ripe. Anything? Here are 7 Instagram metrics!
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Reach
Reach is a metric that presents data in the form of how many Instagram users have seen or reached Instagram marketing campaign content or advertisements.
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Impresi
Impression is a metric that presents data in the form of the number of views or the number of times content has been viewed, broadcast or appeared in front of an audience. Both reach and impressions have an important role in increasing brand awareness on Instagram.
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Engagement
This metric is the main indicator in measuring how much audience interaction there is with content that has been posted by presenting data in the form of likes, comments, saves and shares.
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Growth Rate
This metric presents follower growth data on Instagram accounts. By knowing the growth rate, when there is a decrease in the number of followers, there is less interest in the content that has been posted. Then, it can be evaluated in making the next content display.
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Story Instagram
This metric is provided to provide data on the number of audiences who view the content on Instagram stories. Content that has been uploaded can show how many accounts have viewed the content on Instagram stories. The more the audience sees a piece of content, the more interesting and popular the content is.
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Content Posting Times
This metric makes it easier for brand owners to determine the best time to post content on Instagram. This metric can be known from the average active audience at a certain time.
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Traffic
Traffic merupakan sebuah metrik yang menyajikan data berupa lalu lintas untuk mengarahkan ke website brand. Metrik ini hanya tersedia jika sebuah akun memiliki jumlah followers minimal 10k dan terdapat fitur “swipe up”. Namun, jika jumlah followers Instagram di bawah 10k, Instagram hanya menyediakan bio akun IG untuk menautkan link website.
Optimizing the metrics above can help increase brand awareness through the official Instagram account. Then, it can also be used to measure each metric in developing digital marketing strategies and creating more interesting content.
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