Influencer Marketing is usually used by business people to improve their marketing. This is because influencers can attract a large audience from followers of their social media accounts. So that is the reason why many business people work with influencers to reach their followers.
The high value of engagement that is owned by an influencer can be used by business people to promote their products or services. Businesses are required to choose influencers that are suitable for the product or service being carried out. Before that, first know the meaning of influencer marketing. Let's discuss it here!
Definition of Influencer Marketing
Influencer marketing is someone who provides services to help businesses promote their products or services to a target audience of followers. Usually, influencers have a large number of followers on social media. The more influencer followers, the higher the engagement you get.
The costs incurred by businesses if they want to use the services of influencers cannot be said to be small. Because there are influencers who charge high prices, this is due to their good amount of engagement on social media. There are also influencers who charge high prices because of their creativity in promoting their products.
The goal of influencer marketing is to increase the brand awareness of their followers for the product they are promoting. In addition, influencers are also trendsetters for their followers. When influencers promote a product or service, their followers will flock to buy the product being promoted.
In fact, influencer marketing really helps business success. This is reinforced by the results of a statistical survey conducted by Influencer Marketing Hubs, that is:
- The business generates $5.78 ROI, for every $1 spent buying Influencer Marketing services.
- Terjadi peningkatan 465% dalam pencarian kata kunci “Influencer Marketing” di mesin pencarian Google sejak 2016.
- Influencer Marketing has grown even more rapidly to $13.8 billion in 2021.
- As many as 90% of respondents believe in the effectiveness of Influencer Marketing in the world of digital marketing.
- Approximately 49% of consumers only rely on recommendations from influencers for their purchasing decisions.
Types of Influencer Marketing
The greater the influence of influencer marketing on sale, making business people interested in using his services. Finally, influencer marketing can be mapped based on the number of followers on social media.
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Mega Influencer
In accordance with its meaning, the name mega which means big. Followers on social media of the Mega Influencer type must at least reach 1 million followers. This type of Mega Influencer is usually filled by celebrities, artists, certain figures, and so on. To cooperate with them, businessmen are required to spend a minimum of 16 million to post on social media.
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Macro Influencer
The next type of Influencer Marketing is Macro Influencer. This type of influencer has followers ranging from 40 thousand to 1 million. Macro Influencers are usually filled by artists who are just starting out. Macro Influencers are friendlier to business people, because they are easier to work with. But, as a note, before doing collaboration, it is expected that followers will do research, whether their followers are real followers or followers using fake accounts.
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Micro Influencer
Under Macro Influencers there is such a thing as Micro Influencers. Type influencer it has its own niche market. The terms of followers from Micro Influencers are around a thousand to 40 thousand followers on social media. For expenses incurred by businessmen when working with several Micro Influencers tend to be nonexistent. The reason is because Micro Influencers feel unable to influence their own followers.
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Nano Influencer
Nano Influencer is the last type of Influencer Marketing. With relatively few followers, they tend to be experts in certain fields. But their followers are more likely to pay attention to what Nano Influencers are promoting.
The above article is a closer introduction to Influencer Marketing. Hopefully useful and can help businesses in sales promotion activities.
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