The tools created by Google are very diverse and have different functions. Even though they have different functions, the tools provided by Google complement one another. When a digital marketer wants to apply business strategy, then they need to master and optimize the tools that have been provided by Google.
Generally, there are 6 different tools from Google to help digital marketers with different functions. These tools have functions ranging from website analysis, ad optimization, and so on.
Then what are the tools from Google that digital marketers must master?
Tools on Google for Digital Marketers
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Google Analytics
The first tools that digital marketers must master are Google Analytics. Google Analytics is a tool provided by Google to help digital marketers when analyzing websites. Digital marketers can find out who visited the business website in real time.
Apart from being able to see who the visitors to the business website are, Google Analytics can also display the performance of the business website itself, displaying a number of important data, starting from visitor demographic data, the amount and sources of traffic, and so on. Digital marketers will be very helpful when using it, because with this digital marketers can optimize business websites and maximize marketing strategies so that business website performance is more optimal. -
Google Trends
When a digital marketer feels confused when stringing words or looking for ideas when designing a business idea, Google Trends is the answer. By using Google Trends, a digital marketer no longer needs to be confused. Because Google Trends will help to do research on keywords that are currently trending, besides that Google Trends will also help to find out what topic ideas are popular at no charge.
Using the Google Trends tool itself is very easy and user friendly. So, digital marketers don't need to be confused about using it. Apart from being able to find out what keywords are trending, digital marketers can also look for comparisons of keywords that are being searched for on Google. -
Google Adwords
Tools that are better known as Google Ads (Google Advertising), has a function to advertise a product or service. Digital marketers are required to master these tools, because these tools have many advantages for business.
The first advantage is that ads can be reached and seen by more people, then the costs incurred will not be charged because they are relatively small, payments will be made when someone opens an ad that is shared.
For more effective use, a digital marketer should research relevant keywords and topics first before using Google Adwords. Ads that have been created have the potential to be displayed by Google higher. Google will display ads that are made relevant to the trend. -
Google My Business
Tools that can help customers find out the location of a business. Then, digital marketers can also add business information in it, starting from offline store opening and closing schedules, product/service photos, consumer review services, business contacts, and so on. Apart from helping customers get to know your business, Google My Business also helps businesses to increase sales traffic and improve business reputation.
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Google Tag Manager
Google Tag Manager is a tool that works almost the same as Google Analytics. But the difference is that Google Tag Manager is useful for managing tags on websites. The tag in question is a tracking code or script that is in the head of the HTML structure. The function of the tag is to track the activities carried out by visitors on the business website.
An example of using Google Tag Manager is that it can be used in managing an event to find out what activities visitors are doing on the website. Digital marketers don't need to call web developers to find out visitor activities. Only by tagging the number of clicks and how long it takes visitors when scrolling the website on Google Tag Manager, you can find out the activities carried out by website visitors. -
Google Search Control
This tool from Google is perfect for digital marketers who want to optimize Search Engine Optimization (SEO). Google Search Control will help in analyzing keyword traffic. Then, these tools also help with what keywords can get good traffic for your business website and various other functions on it. By using Google Search Control, digital marketers can find out whether their website is easy for customers to use? Or how healthy and safe is the website for users and website owners?
The 6 points above are some tools from Google that can help digital marketers work in developing a business. Use the tools that suit your business needs. Which tools have you used?
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