Currently, the website is one of the components that must be owned by business people. Websites are not only used for sales media, but as a source of information and education to the audience about your product, as well as obtaining data on potential buyers. To create a website, it takes a lot of money, you know.
What if you as a businessman don't have enough money to create a website? Don't worry, you can create a landing page!
Landing page atau bisa kita sebut “brosur online” berguna untuk menyampaikan campaign marketing yang berisi informasi produk dengan kalimat call to action yang meng-trigger audience supaya membeli atau mendaftar.
In creating a landing page, you must understand the structures in it. What if you don't know and master landing page structures yet? You can understand the simple A-K-H-B landing page elements. What are A-K-H-B? Here's the explanation!
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A – Apa
Convey who you are and the products or services offered. Give clear, straightforward explanations, and add product photos to reinforce the message you are conveying. Then, make a headline that is connected with a sub-headline.
Nah, dalam pembuatan headline inilah kata “apa” bisa kamu pakai. Kata “apa” sering dipakai sebagai headline untuk membuat kalimat pertanyaan. Contohnya :
– “Apakah kamu sudah tahu cara efektif menurunkan berat badan?”
– “Apakah kamu siap menjadi jutawan hanya dengan ikuti 3 langkah ini?” -
K – Kenapa
Next, you explain why people should buy the product or service you offer. In this element, add stories that make people even more convinced to buy your product, such as:
– Kualitas produk terjamin
– Fitur-fitur yang ada di produk
– Kenapa produk kamu lebih unggul dari kompetitor lain
– Masalah apa yang dapat diselesaikan jika orang tersebut membeli produk kamu -
H – Harus
In deciding the purchase, the audience must know the amount of costs incurred. So, sharpen this element so that the audience understands more about the consequences when registering or buying your product.
– Kalau kamu jualan, jelaskan bahwa ada biaya yang harus dikeluarkan
– Kalau kamu sebagai penyedia jasa yang mengharuskan audience untuk mendaftar, pastikan audience harus tahu jika audience harus menyerahkan emailnya.
The forms of these elements vary, such as:
– Harga coret
– Garansi
– Paket bundling
– Bonus -
B – Bagaimana
This last element is a call to action sentence added. Audiences who already know product quality, price and discount or bonus offers, of course, need to be directed so that a purchase decision occurs by composing a CTA sentence.
Make a short and easy explanation of how the audience can get your product, for example:
– Buatlah tombol “order” yang mengarahkan pembeli ke market place atau nomor Whats App penjualan
– Buatlah kalimat “daftar sekarang” utnuk mengajak pelanggan mengisi form, lalu sediakan form yang berisi nama dan alamat email.
How? Easy isn't it to understand these 4 elements? Now, you can create a landing page for your business needs.
