Creating content is not just creating random content, you have to know what kind of content you want to make and what it is for. Content creation cannot be separated from the formula Content Pillar.
Apa itu Content Pillar?
Content Pillar is a content foundation in the form of a topic or theme in a content creation strategy. In a simple sentence, Content Pillar contains a collection of content themes built into each content. Content Pillars are important so that in every content creation, you can know what kind of theme is relevant to the target audience you to become content. It also aims for a continuous process with brand awareness from your product. As is Content Pillar, makes it easier for you to create each content.
Content Pillar not just a foundation for content, there are many benefits to be gained by implementing Content Pillar.
Benefit from Content Pillar
- More planned
With attention and application Content Pillar, your content becomes more planned one by one. - According to target audience
The formation of the topic or theme of a content is certainly inseparable from target audience who want to target. As is Content Pillar, create content themes according to the target audience and right on target. - Optimized SEO
Pillar content also affects SEO because it creates structure website more organized and easier to navigate websites. - Strengthen brand identity
Content Pillar plays a role in strengthening product brand identity for consistency in content creation. Content ideas are certainly not far from Content Pillar that has been designed, which makes the content consistent, the brand is increasingly known according to its characteristics, and audience continuously remember a product brand because itfollow social media accounts. - Increase conversions
Content Pillar designed in such a way that is appropriate and right on target, supported by CTAs or Call To Action appropriate and attractive, of course affect the increase in the conversion of a product brand.
Types of Content Pillars
- Promotion
The main content that supports selling your product is promotional content. Promotional content contains information about your product brand. - Education
The next type of content is educational. Educational content contains information in the form of education, whether it's education about your product type, or about your product. - Entertainment
Entertainment content being of type Content Pillar furthermore. For those of you who are stuck on creating content, insert entertainment content, both sourced from your creations and moderate entertainment trend. - Conversation
Converting content can be built based on customer journey of every consumer purchase. This content strengthens your product brand.
Tips for Using Content Pillar on Instagram
- Identify Your Main Topic
Determine the main topic or theme that matches your interests or brand. Choose a topic that is unique, relevant and interesting to the audience. - Create a List of Related Content
For example, if your content pillar is health and wellness, your content list could include exercise tips, food recipes and supplement reviews. - Create a Content Schedule
Create a content plan based on the content pillars that have been created and set a posting schedule. - Use Interesting Formats
Take advantage of a variety of content such as images, videos, stories and live Instagram to keep your content interesting. Adjust the content format with topics that interest the audience. - Analysis
Assess the performance of your content regularly, which content has high engagement and which does not generate interaction. Use the results of your analysis to optimize your content strategy.
By using Content Pillar, you can build a strong and consistent content strategy on Instagram. Stay focused on topics that are relevant to your brand or interests and provide quality content for your followers!
