Influencer support can boost our business position in a short time. However, when faced with influencer options, many business people and marketers often experience confusion. Then, how do you choose the right influencer for your business?

Let's cover everything here!

1. Choose Influencers that Fit Your Budget

   Determining a budget is the very first thing to determine in using influencer services. In order to get maximum results, calculate the results that must be greater than the cost.
   Nowadays, choosing the right influencer is not difficult. There are many influencers who offer at a slanted price. However, it all depends on the budget we prepare.
   Because, the higher the popularity and reputation of an influencer, the more expensive the price/ratecard it has. So, just adjust it to the scale of the brand and the targets you want to achieve.

2. Determine the Platform You Want to Use

   Next, determine the platform you want to use for marketing. There are many social media platforms that can be used as references for influencer marketing, such as Instagram, YouTube, and TikTok.
   Each platform has its own characteristics, such as Instagram which focuses more on photos, YouTube which is famous for its video warehouses, and TikTok which is booming with mini videos.
   Before analyzing the platform, find out where the target market for your business brand is. Perform data collection online.

3. Pay attention to Engagement Rate and Followers

   This stage is the stage of selecting influencers on the platform. Previously, you must have understood the assessment indicators as part of the plan to choose the right influencer. This step has a close correlation with the previous step. When determining indicators to assess engagement rates, they are not the same on each platform.
   – Instagram: like dan comment
   – YouTube: views, comment dan share
   – TikTok: like, comment, dan share
   The higher the engagement of an influencer, the higher the results that will be obtained, then the more expensive it will be in terms of price.
   In addition to the engagement rate, an indicator that must be considered is the number of influencer followers. The more followers, the more target markets we can reach.

4. Make Sure to Choose Influencers Relevant to the Business

   Each influencer has a focus in their respective fields. Choosing the right influencer must pay attention to the relevance of the influencer and the brand that we have. The key is that both parties should move in the same field. If you are still confused, determine two things, namely, what field is your business engaged in? And who are the most popular influencers in that field?
   When these two things are answered, then you can easily get a list of influencers to be selected based on the engagement rate and number of followers as discussed in the points above.

5. Pay attention to Influencer Track Records

   The consideration of using influencer services must be broader because you have to pay attention to the influencer's track record or track record. This stage can be done by searching for information on Google or social media.
   Influencer popularity alone is not enough. Whatever happens to influencers and whatever they do will have an impact on the business we are running. So, if the track record and influencers are good, it will also be good for business growth for our brand.

So, don't be in a hurry in choosing an influencer, take the time to find out from the track record of the influencer you will choose.