{"id":9096,"date":"2024-03-13T10:10:20","date_gmt":"2024-03-13T03:10:20","guid":{"rendered":"https:\/\/lagikreatif.com\/?p=9096"},"modified":"2024-03-13T10:10:20","modified_gmt":"2024-03-13T03:10:20","slug":"step-by-step-cara-membuat-social-media-calendar","status":"publish","type":"post","link":"https:\/\/lagikreatif.com\/en\/step-by-step-cara-membuat-social-media-calendar\/","title":{"rendered":"Step by Step Cara Membuat Social Media Calendar"},"content":{"rendered":"

Apa Itu Social Media Calendar?<\/h3>\n

Social media calendar adalah gambaran rinci postingan media sosial yang akan datang, diatur berdasarkan tanggal dan waktu. Formatnya dapat berbentuk spreadsheet, dokumen, dashboard atau aplikasi. Dengan kalender media sosial kamu dapat memiliki pandangan menyeluruh mengenai jadwal mingguan dan bulanan yang akan datang sehingga kamu tidak akan melewatkan deadline dan event besar<\/a>.<\/p>\n

Tahapan Membuat Social Media Calendar<\/strong><\/h3>\n
    \n
  1. \n
    Audit Konten dan Media Sosial yang Telah Kamu Miliki<\/strong><\/h6>\n

    Sebelum membuat social media calendar, kamu perlu memiliki pemahaman mengenai akun media sosial<\/a> yang sudah kamu punya. Social media audit dapat memberikan wawasan tentang kehadiran dan engagement media sosialmu sehingga kamu dapat mengidentifikasi area yang perlu diperbaiki dan dikembangkan.<\/li>\n

  2. \n
    Tentukan Social Media Channel dan Content Mix<\/strong><\/h6>\n

    Menentukan social media channel yang tepat, melibatkan penelitian tentang platform media sosial<\/a> yang banyak digunakan oleh audiensmu.
    \nTahap selanjutnya menentukan konten yang akan kamu posting, yang merupakan tahap penting dalam membuat social media calendar. Dua strategi marketing untuk content mix yang bisa kamu adopsi:
    \nThe 80-20 Rule<\/strong>
    \n– 80% Postingan informasi, edukasi, dan hiburan
    \n– 20% Postingan untuk mempromosikan produk dan bisnis
    \nThe Social Media Rule of Thirds<\/strong>
    \n– 33% Promote: Konten promosi produk dan bisnis
    \n– 33% Engage: Konten yang dapat menghasilkan interaksi dengan audiens
    \n– 33% Share: Membagikan konten dari followers (reviews, tag, dll)<\/li>\n

  3. \n
    Tentukan komponen yang akan kamu sertakan pada social media calendar mulai dengan detail dasar seperti:<\/strong><\/h6>\n

    – Social media platform (Instagram, TikTok, dll)
    \n– Tanggal dan waktu publikasi
    \n– Copy dan visual
    \n– Link aset (landing page, product page)
    \n– Link Postingan setelah di publikasikan
    \nLalu kembangkan dengan menambahkan informasi:<\/strong>
    \n– Format spesifik sesuai dengan platform (feed post, Story, Reels, Poll, Live Stream, carousel)
    \n– Social media campaign (rilis produk, brand awareness, dll)
    \n– Deadlines untuk pembuatan konten, penjadwalan, dan publikasi
    \n– Status (progress, on hold, approved, done)
    \n– Paid\/Organic?
    \n– Link untuk tracking tools (social analytics, Google ads)<\/li>\n

  4. \n
    Undang Tim untuk Review dan Gunakan Feedback Mereka untuk Berkembang<\/strong><\/h6>\n

    Kalender media sosial yang efektif harus dapat dipahami oleh semua anggota tim marketing kamu. Mintalah masukan dan saran dari mereka untuk memastikan bahwa kalender yang kamu buat dapat memenuhi kebutuhan semua orang.<\/li>\n<\/ol>\n

    Jangan takut untuk bereksperimen dan terus kembangkan kalender menyesuaikan dengan kebutuhanmu dan tim, jangan lupa juga untuk untuk menganalisis performansi dari konten untuk melihat konten mana yang bekerja dengan baik.<\/p>\n

    Know more about branding, digital marketing, social media marketing and website services. Contact More Creative, we are ready to help you! https:\/\/lagikreatif.com\/kontak\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"

    Apa Itu Social Media Calendar? Social media calendar adalah gambaran rinci postingan media sosial yang akan datang, diatur berdasarkan tanggal dan waktu. Formatnya dapat berbentuk spreadsheet, dokumen, dashboard atau aplikasi. Dengan kalender media sosial kamu dapat memiliki pandangan menyeluruh mengenai jadwal mingguan dan bulanan yang akan datang sehingga kamu tidak akan melewatkan deadline dan event […]<\/p>\n","protected":false},"author":6,"featured_media":9097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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