{"id":8647,"date":"2023-11-02T10:38:54","date_gmt":"2023-11-02T03:38:54","guid":{"rendered":"https:\/\/lagikreatif.com\/?p=8647"},"modified":"2023-11-02T10:38:54","modified_gmt":"2023-11-02T03:38:54","slug":"intip-strategi-digital-marketing-dari-brand-makanan-terkenal","status":"publish","type":"post","link":"https:\/\/lagikreatif.com\/en\/intip-strategi-digital-marketing-dari-brand-makanan-terkenal\/","title":{"rendered":"Intip Strategi Digital Marketing dari Brand Makanan Terkenal"},"content":{"rendered":"

Agar tetap relevan dalam memenangkan hati pelanggan, brand makanan terkenal ini menggunakan strategi digital marketing<\/a> yang unik dan wajib ditiru! Mari kita bahas dalam artikel ini.<\/p>\n

    \n
  1. \n

    Coca-cola: Personalisasi lewat nama<\/h3>\n

    Beberapa tahun lalu, Coca-cola merilis campaign yang bertajuk \u201cShare a Coke\u201d yang mencetak nama populer yang mewakili nama-nama orang Indonesia. Campaign ini memanfaatkan konsep personalisasi, di mana pelanggan bisa merasa bahwa minuman tersebut adalah milik mereka secara pribadi. Campaign ini menjadi viral di media sosial, banyak orang yang memposting foto botol minuman Coca-cola dengan nama mereka sendiri. Hal ini menjadi salah satu strategi unik dan relevan yang bisa kamu tiru.<\/li>\n

  2. \n

    McDonald\u2019s: Program loyalitas digital<\/h3>\n

    McDonald\u2019s mempunyai aplikasi yang memungkinkan pelanggan untuk memesan dan membayar secara digital. Mereka juga memiliki program loyalitas digital yang dikenal dengan nama \u201cMcCafe Rewards\u201d di beberapa negara. Program ini memungkinkan pelanggan untuk mengumpulkan poin setiap kali mereka melakukan pembelian melalui aplikasi. Poin tersebut dapat ditukar dengan produk gratis atau diskon untuk kunjungan berikutnya. Melalui cara ini, pembeli termotivasi untuk menjadi pelanggan setia.<\/li>\n

  3. \n

    Starbuck: Pemasaran konten<\/h3>\n

    Platform media sosial yang dimiliki Starbuck mempunyai konten yang relevan dan aktif<\/a>. Konten-konten tersebut berisi konten resep minuman, cerita kopi, dan lainnya yang selalu menarik pelanggan. Cara ini telah berhasil meningkatkan brand awareness Starbuck.<\/li>\n

  4. \n

    Oreo: Inovasi varian<\/h3>\n

    Oreo secara kreatif selalu memanfaatkan perayaan musiman dan peristiwa penting dengan memilih varian produk yang sesuai dengan tema. Oreo juga sering mengadakan campaign yang terkait dengan perayaan seperti Idul Fitri, Natal, Hari Valentine, atau pun hari-hari besar lainnya.<\/li>\n

  5. \n

    Lay\u2019s: Word of mouth<\/h3>\n

    Lay\u2019s merilis campaign \u201cDo Us a Flavor\u201d yang mengajak pelanggan untuk menciptakan rasa chips mereka sendiri. Campaign ini mendorong partisipasi pelanggan dan memanfaatkan ide-ide kreatifnya. Dengan strategi word of mouth, Lay\u2019s menjadi brand yang banyak dibicarakan oleh banyak orang dan meningkatkan pembelian.<\/li>\n<\/ol>\n

    Dari strategi digital marketing lima brand makanan terkenal di atas dapat disimpulkan bahwa campaign yang dibuat tidak hanya meningkatkan brand awareness, tapi juga telah meningkatkan penjualan. Yuk, mulai coba strategi mereka!<\/p>\n

    Know more about branding, digital marketing, social media marketing and website services. Contact More Creative, we are ready to help you! https:\/\/lagikreatif.com\/kontak\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"

    Agar tetap relevan dalam memenangkan hati pelanggan, brand makanan terkenal ini menggunakan strategi digital marketing yang unik dan wajib ditiru! Mari kita bahas dalam artikel ini. Coca-cola: Personalisasi lewat nama Beberapa tahun lalu, Coca-cola merilis campaign yang bertajuk \u201cShare a Coke\u201d yang mencetak nama populer yang mewakili nama-nama orang Indonesia. Campaign ini memanfaatkan konsep personalisasi, […]<\/p>\n","protected":false},"author":6,"featured_media":8648,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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