{"id":8302,"date":"2023-05-23T12:07:04","date_gmt":"2023-05-23T05:07:04","guid":{"rendered":"https:\/\/lagikreatif.com\/?p=8302"},"modified":"2023-05-23T12:07:04","modified_gmt":"2023-05-23T05:07:04","slug":"mengulik-strategi-hypnotic-di-dunia-copywriting","status":"publish","type":"post","link":"https:\/\/lagikreatif.com\/en\/mengulik-strategi-hypnotic-di-dunia-copywriting\/","title":{"rendered":"REVIEWING HYPNOTIC STRATEGIES IN THE WORLD OF COPYWRITING"},"content":{"rendered":"

HYPNOTIC COPYWRITING STRATEGY<\/h2>\n

Hypnotic Copywriting is a copywriting strategy that is useful for influencing potential customers through words, or other definitions. According to Dewa Eka Prayoga, one type of copywriting that uses hypnotic words aims to penetrate the critical thinking factor of the readers. Because copywriting can implement the workings of the human brain through the workings of the reptile brain.<\/p>\n

Then, what is the reptile brain? The reptile brain is the part of the brain that will shape human reactions and transmit signals to other parts of the body, one of which is the mouth which is used to express these reactions. In conclusion, the hypnotic copywriting strategy is a way to be able to react to humans in attracting attention to a product.<\/p>\n

WHY SHOULD HYPNOTIC COPYWRITING<\/h2>\n
    \n
  1. To Direct Thoughts
    \nContoh: \u201cSebelum dishare jangan lupa komen dulu kawan!\u201d<\/li>\n
  2. Driving Answer
    \nContoh: \u201cGuys, pilih dong yang kiri atau yang kanan\u201d \u201cRate dong dari 1-10 nilai untuk produk A berapa?\u201d<\/li>\n
  3. Increase Interest
    \nContoh: \u201cSegera datang ke toko kami dan dapatkan promo menarik yang tidak akan Anda dapatkan di lain waktu!\u201d<\/li>\n<\/ol>\n

    THERE ARE 3 FACTORS THAT AFFECT COPYWRITING<\/h2>\n
      \n
    1. Persuasion Factor<\/strong>
      \nPersuasion factor is a factor to influence others. There are six keys to persuasion, namely:<\/p>\n

      a. Reciprocal
      \nSebuah bentuk reaksi positif dua arah. Contoh: \u201cSebelumnya kamu mendapatkan sesuatu dari saya sekarang Anda pantas mendapatkannya lagi.\u201d Bentuk tersebut merupakan bentuk sharing dahulu selling kemudian.<\/p>\n

      b. Commitment and Consistency
      \nSebuah cara persuasif yang di mana orang akan mudah dipersuasi jika sebelumnya sudah membuat komitmen kecil dan tidak berat. Contoh: \u201cUntuk mendapatkan produk ini cukup klik link di bio ya!\u201d<\/p>\n

      c. Social Proof
      \nTeknik persuasi dengan melampirkan bukti dari konsumen yang mana hal itu menjadi sebuah cara untuk meyakinkan calon konsumen atau bahasa lainnya adalah menunjukkan testimoni. Contoh: \u201cSiapa yang ingin mendapatkannya lagi?\u201d<\/p>\n

      d. Favorite
      \nSalah satu teknik persuasi dengan mengaitkan seseorang yang disukai konsumen (brand ambassador, endorsement\/influencer). Contoh: Menurut Rachel Vennya produk ini sangat bagus, lho untuk kehalusan kulit.\u201d<\/p>\n

      e. Scarcity
      \nSebuah teknik persuasi dengan cara mengarahkan produk dengan stok yang terbatas sehingga membuat konsumen berpikir bahwa produk tersebut harus segera didapatkan karena akan rugi jika tidak mendapatkannya. Contoh: \u201cDapatkan produk ini segera! Kesempatan Anda mendapatkannya sangat terbatas karena produk ini limited edition.\u201d<\/p>\n

      f. Authority
      \nTeknik persuasi dengan cara menunjukan sebuah data atau riset. Contoh: \u201cSetelah melakukan uji daya kuat, terbukti produk A sangat kuat dan tahan lama.\u201d<\/li>\n

    2. Trance Trigger Words<\/strong>
      \nKata pemicu trance adalah kata-kata yang memicu seseorang jadi terhipnotis melalui sebuah tulisan. Kata-kata tersebut meliputi: Bayangkan, Perhatikan, Misalkan, Andaikan, Cepat atau lambat, Pikirkan, Pernahkah. Contoh kalimat yang mengandung kata-kata trance: \u201cBayangkan jika Anda tidak membeli produk ini sekarang, maka Anda tidak akan mendapatkan kesempatan itu di lain waktu.\u201d<\/li>\n
    3. Hypnotic Language Patterns<\/strong>
      \nHypnotic language patterns are the use of language patterns that can penetrate a person's critical thinking factors and without realizing it the message conveyed has entered the subconscious mind so that it is more easily accepted and followed. Here are 10 patterns of hypnotic language:<\/li>\n<\/ol>\n
        \n
      • Mind Reading<\/strong>
        \nContoh: \u201cCie yang baru gajian\u2026 Hayu lah beli langsung produk kita,\u201d \u201cStop dulu scrollingnya liat dulu produk menarik kami.\u201d<\/li>\n
      • The Illusion of Choice<\/strong>
        \nContoh: \u201cLebih suka mana nih, biru atau ungu?\u201d<\/li>\n
      • Negative Instructions<\/strong>
        \nContoh: \u201cJangan beli produk ini kalo kamu belum siap dilirik banyak cewek cantik!\u201d<\/li>\n
      • Cause and effect<\/strong>
        \nContoh: \u201cKarena Anda sudah melihat produk ini, maka jangan sampai ketinggalan untuk mendapatkan promo produk ini!\u201d<\/li>\n
      • more and more<\/strong>
        \nContoh: \u201cSemakin Anda menunda untuk membeli produk ini, maka Anda akan menyesal karena promonya cuma sampai hari ini.\u201d<\/li>\n
      • Prior Assumptions<\/strong>
        \nContoh: \u201cSebelum kamu membeli produk ini saya akan memberikan referensi produk lain.\u201d<\/li>\n
      • Realizing Assumptions<\/strong>
        \nContoh: \u201cUdah tau belum kalo produk ini sebenarnya adem dan nyaman?\u201d<\/li>\n
      • Equation of Meaning<\/strong>
        \nContoh: \u201cAnda merasa badan melebar setelah lebaran? Oh, tenang produk kami tidak akan membuat Anda terlihat gendutan karena produk kami oversize.\u201d<\/li>\n
      • Metaphor<\/strong>
        \nContoh: \u201cMas Menteri Sandiaga Uno mengatakan, cintailah produk lokal!\u201d<\/li>\n
      • Open Loops<\/strong>
        \nContoh: \u201cCoba tebak apa nama produk yang dipost tersebut? Mimin kasih tau nanti ya.\u201d<\/li>\n<\/ul>\n

        From the explanation of the article above, readers are expected to be able to apply these strategies in doing copywriting correctly and effectively. Because, basically the main goal of a copywriter is to be able to captivate potential customers through words.<\/p>","protected":false},"excerpt":{"rendered":"

        STRATEGI HYPNOTIC COPYWRITING Hypnotic Copywriting yaitu sebuah strategi copywriting yang berguna untuk mempengaruhi calon konsumen melalui kata-kata, atau definisi lain. Menurut Dewa Eka Prayoga, salah satu jenis copywriting yang menggunakan kata-kata hipnotik bertujuan untuk menembus faktor berpikir kritis para pembaca. Karena copywriting dapat mengimplementasikan cara kerja otak manusia melalui cara kerja otak reptil. Kemudian, apa […]<\/p>","protected":false},"author":6,"featured_media":8303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[83,3],"tags":[],"class_list":["post-8302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywriting","category-marketing"],"yoast_head":"\nMENGULIK STRATEGI HYPNOTIC DI DUNIA COPYWRITING - Lagi Kreatif<\/title>\n<meta name=\"description\" content=\"STRATEGI HYPNOTIC COPYWRITING Hypnotic Copywriting yaitu sebuah strategi copywriting yang berguna untuk mempengaruhi calon konsumen melalui kata-kata, Sebelum menuju topik utama, pembahasan awal kali ini adalah mengetahui apa itu copywriting. Dilansir dari digitalmarketer.com, copywriting merupakan aktivitas atau pekerjaan menulis teks iklan dan teks publisitas, yang kegiatannya disebut copywriter. Lalu, apakah seorang penulis buku juga disebut copywriter? Tentu saja bukan, mereka bisa disebut sebagai pengarang ataupun sastrawan, karena pada umumnya tugas copywriter yaitu untuk mempromosikan suatu produk atau jasa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lagikreatif.com\/en\/mengulik-strategi-hypnotic-di-dunia-copywriting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MENGULIK STRATEGI HYPNOTIC DI DUNIA COPYWRITING - Lagi Kreatif\" \/>\n<meta property=\"og:description\" content=\"STRATEGI HYPNOTIC COPYWRITING Hypnotic Copywriting yaitu sebuah strategi copywriting yang berguna untuk mempengaruhi calon konsumen melalui kata-kata, Sebelum menuju topik utama, pembahasan awal kali ini adalah mengetahui apa itu copywriting. Dilansir dari digitalmarketer.com, copywriting merupakan aktivitas atau pekerjaan menulis teks iklan dan teks publisitas, yang kegiatannya disebut copywriter. Lalu, apakah seorang penulis buku juga disebut copywriter? 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Lalu, apakah seorang penulis buku juga disebut copywriter? 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