{"id":8103,"date":"2022-08-11T08:20:29","date_gmt":"2022-08-11T08:20:29","guid":{"rendered":"https:\/\/lagikreatif.com\/?p=8103"},"modified":"2022-09-01T08:42:30","modified_gmt":"2022-09-01T08:42:30","slug":"kesempatan-emas","status":"publish","type":"post","link":"https:\/\/lagikreatif.com\/en\/kesempatan-emas\/","title":{"rendered":"Gold chance! This is the work of Tiktok Shop Digital Marketing Services 2022"},"content":{"rendered":"

Who doesn't know an application called Tiktok? A fact says that almost 80% of Indonesian people have the TikTok application on their website smartphone<\/em>. Tiktok is now not just a place to entertain when you are bored with activities, but are going further, namely towards the digital marketing business. TikTok in 2022 will receive special attention from digital marketing activists.<\/p>\n\n\n\n

At the beginning of the birth of the Tiktok application in September 2016, the founder, Zhang Yiming, made it only for consumption by Chinese people. However, Zhang has a desire for Douyin, from which the name Tiktok is derived, to be known worldwide.<\/p>\n\n\n\n

Going fast, in 2018, TikTok managed to dominate App Store<\/em> with a total download of more than 500 million. This is because TikTok targets users who are Generation Z or young people nowadays now<\/em>. Even in 2022, TikTok has been downloaded more than 2 billion times. An opportunity for online digital marketing that is wide open.<\/p>\n\n\n\n

Tidak menunggu lama, melihat perkembangan dunia digital yang semakin melesat, TikTok menghadirkan fitur belanja yang lebih dikenal dengan nama \u201cTikTok Shop\u201d.<\/p>\n\n\n\n

What is the TikTok Shop?<\/strong><\/strong><\/p>\n\n\n\n

Launching from the page Hootsuite<\/em>, TikTok Shop is a feature social commerce <\/em>which allows users and creators to promote and sell their products online. In fact, the TikTok Shop for business account users already exists in the United States, United Kingdom, Canada and Indonesia. Wow, imagine your brand being able to penetrate big countries through digital marketing services TikTok Shop.<\/p>\n\n\n\n

Based on a survey Adweek-Morning Consult<\/em> which is summarized Deseret News<\/em>49% of users will buy a product or service after seeing an ad, promotion or review on TikTok.<\/p>\n\n\n\n

In particular, TikTok Shop makes it easy for sellers to be able to upload and manage product information and listings for display. Not only that, TikTok Shop<\/strong> also plays a role in preparing promotional plans such as affiliate features, use of functions and features such as storefronts.<\/p>\n\n\n\n

Types of Ads for TikTok Shop<\/strong><\/p>\n\n\n\n

1. Collection Ads<\/strong><\/p>\n\n\n\n

Collection Ads are a type of TikTok Shop ad that allows brands to include product slides and slides in the form of their in-feed videos. Each slide can display a variety of different products. When clicked, the slide takes the user to the gallery page to browse products and make purchases.<\/p>\n\n\n\n

This type of ad is useful for redirecting traffic<\/em> to the website, limited time offers, seasonal sales, and the latest product launches. Launch Tech Crunch<\/em>, TikTok found a brand received six times more bookings and a 50% increase in total visits to product pages after using this ad. <\/p>\n\n\n\n

2. Dynamic Showcase Ads (DSA)<\/strong><\/p>\n\n\n\n

Dynamic Showcase Ads\u00a0(DSA) is a type of advertising that allows brands to promote up to millions of products through video content. DSA will target audiences based on interest and shopping activity, such as products added to baskets or just views. The TikTok Shop makes it easy by providing DSA templates in the form of short videos accompanied by music and text.<\/p>\n\n\n\n

3. Lead Generation<\/strong><\/p>\n\n\n\n

Slightly different from the previous two advertisements, lead generation helps brands to collect information through online forms. Lead generation is best suited for brands with longer sales cycles, such as the service sector. For example, inviting users to\u00a0sign-up\u00a0or install\u00a0their application.<\/p>\n\n\n\n

Advantages of Shopping at TikTok Shop<\/strong><\/strong><\/p>\n\n\n\n

Quoted from Katadata<\/em>, TikTok Shop in the world of digital marketing is very easy to accept. This is because users do not need to create a new account but can directly connect their TikTok account with the TikTok Shop after going through the verification process. Some of the advantages if you use the TikTok Shop for business:<\/p>\n\n\n\n