Social media marketing is no stranger to some of you. The application of online marketing through social media platforms is considered quite effective in reaching potential customers easily.
However, have you done it right? Or, do you use only one platform and find that you haven't gotten the maximum results?
So, in the following article, we will invite you to learn digital marketing, especially social media marketing with a variety of different platforms.
Let's start with the definition of Social Media Marketing first.
What is Social Media Marketing?
Social media marketing is a content marketing strategy using social media as a platform for doing so. Many types of content can be uploaded via social media, such as content for general information, guides, to product offers. Social media marketing can also be done for free or using paid advertising.
In practice, social marketing efforts are often used in conjunction with other types of digital marketing. Examples include digital product marketing via blogs, email, and others.
Because there are quite a lot of social media platforms, choosing the right platform for your business is one of the keys to increasing online sales with this marketing strategy.
Oh yes, before getting into various social media marketing strategies, it's a good idea to do research to support your efforts and learn social media marketing first.
How to? Start with the potential of social media in Indonesia.
Data from WeAreSocial, 160 million Indonesians are active social media users. Of these, most users are aged 25-24 years. This is certainly important information for those of you who are targeting a certain age target market.
Currently, Facebook is still the most popular social media platform. And, WhatsApp is a commonly used messaging application.
By knowing this data, you can implement efforts that suit your business strategy. Choose the most suitable platform for you. Whether it's Facebook, Instagram, Twitter, WhatsApp Business, or a combination of these various social media.
In addition, keep in mind that 99% of social media access is done via mobile devices. So, adjust your promotional content to make it mobile friendly.
The Best Types of Social Media You Can Benefit From
Then, which social media is the best and most suitable for your business? Find the info below!
1. Facebook
Monthly Active Users: 2.7 billion users
Largest Demographic: 25-34 years
Gender: 56% male, 44% female
It is undeniable that Facebook is the largest social media in the world. In fact, not only individuals are flocking to use Facebook, but there are 65 million businesses that use Facebook Pages to promote their business.
2. YouTube
Monthly Active Users: 2.7 billion users
Largest Demographic: 25-34 years
Gender: 56% male, 44% female
YouTube is the best social media for video marketing. How come? There are around one billion hours of video watched every day on YouTube. Therefore, many people have created a channel on YouTube and regularly upload videos. Starting from product promotion videos, vlogs, reviews, educational videos, and many more.
3. Instagram
Monthly Active Users: 2.7 billion users
Largest Demographic: 25-34 years
Gender: 56% male, 44% female
Instagram has a myriad of interesting features that you can use for promotion for free. Call it Stories, Instagram Live, and IGTV. Apart from that, there is also a business account feature that provides a complete analysis of the performance of your business account.
4. Twitter
Monthly Active Users: 330 million
Largest Demographic: 25-34 years
Gender: 56% male, 44% female
Twitter focuses on real-time content or information. So that it becomes a place to share the latest news and entertainment around the world. As a result, movement on Twitter is very fast. So Twitter marketing is a very suitable tactic for businesses that regularly produce content.
5. TikTok
Pengguna Aktif Bulanan: 689 juta
Demografi Terbesar: 18-24 tahun
Gender: 41% laki-laki, 59% perempuan
TikTok adalah media sosial berbagi video pendek yang penggunanya meningkat drastis beberapa tahun belakangan. Utamanya bagi anak-anak muda Generasi Z. Sehingga sangat cocok bagi Anda yang target pasarnya adalah anak-anak muda.
6. LinkedIn
Monthly Active Users: 330 million
Largest Demographic: 46-55
Gender: 56% male, 44% female
LinkedIn is a social media for workers and professionals in their fields. Therefore, the largest demographic is users aged 40 years and over. As a result, LinkedIn is perfect for finding consumers if your business is engaged in B2B.
7. Pinterest
Monthly Active Users: 330 million
Largest Demographic: 25-34 years
Gender: 56% male, 44% female
Bisa dikatakan Pinterest adalah papan digital dimana Anda bisa “menempel” gambar, video, hingga gif sekalipun di akun Anda. Jadi, media sosial ini sangatlah cocok untuk melakukan promosi produk Anda dengan foto yang mencolok. Apalagi jika target pasar Anda adalah perempuan.
8. Snapchat
Monthly Active Users: 330 million
Largest Demographic: 25-34 years
Gender: 56% male, 44% female
Snapchat can be said to be a unique social media. Why? This is because interactions on Snapchat use short videos, instead of text like other social media. Snapchat is generally used by businesses to build brand awareness among young people.
